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The Ken Blanchard College of Business offers a variety of business and professional studies programs at the undergraduate level. The business curriculum covers topics all business professionals should understand in order to gain a solid academic foundation for your chosen career path. There are two general types of undergraduate students in our College – traditional students seeking a business degree and working adults looking to complete their degrees.
Our traditional business degrees – BS in Accounting, BS in Business Administration, and BS in Marketing – are housed out of the School of Business Studies. These degrees have attained the elite Association of Collegiate Business Schools and Programs (ACBSP) accreditation. All degree offerings in the School of Business Studies are offered both online and on ground.
Degree programs geared toward the adult learner are in the School of Professional Studies. These programs are intended for the working professional and provide students with knowledge that is highly applicable to the workplace. You will typically enter the professional studies degree program with all or most of your general education courses completed. Undergraduate professional studies degree programs offered by the Ken Blanchard College of Business are Applied Management, Emergency Management, and Public Safety Administration.
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 As an undergraduate accounting major you will be prepared for a career in public accounting, corporate accounting, financial analysis, cost accounting, internal auditing, or accounting for governmental or not-for-profit entities. You will learn to prepare, analyze, and audit financial statements of public or private corporations, partnerships, proprietorships, governmental agencies, and not-for-profit entities. The fundamentals of managerial and cost accounting are taught so that you can analyze financial data and other measures to be used for effective decision-making. Specialized topics, such as corporate taxation, accounting information systems, and accounting for consolidated entities, are addressed within the accounting program.
The undergraduate accounting program of study will prepare you to sit for the Certified Management Accountant (CMA) exam. CMA’s are recognized internationally as being accounting and financial professionals with strong managerial capabilities who are able to positively impact the organizations that they work with.
Certification as a CPA (Certified Public Accountant) requires the completion of 150 credit hours of education. The undergraduate program of study will qualify a student to sit for the Uniform CPA Exam, and after additional coursework from Grand Canyon University’s MBA program, the candidate will be qualified for licensure.
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 The GCU marketing program provides a sound base of concepts in such courses as principles of marketing, sales and sales management, consumer behavior, promotion and advertising, and services marketing. A firm ethical base drawing from the Christian heritage of the University is incorporated throughout the curriculum.
The Bachelor of Science in Marketing includes a full array of marketing coursework, which culminates your senior year with the opportunity to apply marketing principles in two specific courses.
Marketing research allows you the opportunity to apply research and statistical concepts to marketing problems for local businesses, governmental agencies, and not-for-profit organizations. Drawing on lessons from your business coursework, including statistics and consumer behavior, you’ll meet with clients, design the research, collect and analyze data, and report findings and recommendations.
Marketing management incorporates sophisticated computer simulation activities to challenge you with an array of marketing issues and problems, including research, market segmentation, product development, pricing, sales and sales management, promotion and advertising, service, and distribution. Working in small teams, you’ll compete to achieve the best “balanced scorecard” – a concept that weighs not only financial performance but customer satisfaction and planning for the future.
Upon completing the BS in Marketing, you will have a solid conceptual foundation, along with experience in applying principles to real-world problems, to perform well in today’s competitive environment.
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 The Ken Blanchard College of Business offers a general business degree in Business Administration to prepare students for today’s dynamic, global environment. Our courses cover a broad range of business subject areas including management, finance, accounting, economics, marketing, information systems, and business ethics. The courses emphasize knowledge, tools, and skills you need to tackle the challenges that confront contemporary organizations on a day-to-day basis. The Business Administration degree provides the necessary foundational and advanced knowledge for anyone who works in, or intends to work in, either a for-profit or non-profit environment. It will also enable you to successfully contribute in any organization that involves human interaction and people management.
If you want to declare an emaphsis for Business Administration, there are two options: Healthcare Management and Management of Information Systems. An emphasis is not required.
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The Bachelor of Science in Entrepreneurial Studies is built on the principles of personal integrity, values, and innovation. Emphasizing the philosophy of being an "Entrepreneurial Program taught by Entrepreneurs," the curriculum developes students to think analytically, ask the right questions, solve problems, and function as an entrepreneur in both small, medium, and large enterprises. Students are equipped with the skill-set to manage their own careers either by starting their own business venture or working within a start-up, entrepreneurial business environment. Interaction with successful entrepreneurs, business consulting opportunities, and individual venture capital projects are highlighted in the program.
Bachelor of Science in Entrepreneurial Studies
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 If you are a working adult who is looking to fulfill your dream of completing your undergraduate degree or need to complete your degree to advance your career, then you will want to earn your Bachelor of Science in Applied Management. The Applied Management Program is a degree-completion program that is popular with adult learners like you. You will study and discuss career relevant management and leadership topics throughout the program. In addition, the program emphasizes organizational behavior, real-world management, leadership and supervision, marketing concepts, managerial accounting, and effective verbal and written business communications required of business managers.
Because you are working while going to school, you will typically take one class at a time. The degree program consists of 13 classes. If you are interested in attending class in-person you will participate in a cohort. (A cohort is a group of students that stays together throughout the entire program, from start to finish.) AMP courses are available online as well if you are unable to participate in a ground class.
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The Bachelor of Science in Emergency Management is a degree-completion program designed for emergency personnel and other first-responders to emergency situations. The degree is designed to provide the fundamentals of emergency management while providing an interdisciplinary course of study in the skills and practices of emergency planning and management. The primary purpose of the program is to serve the needs of emergency management professionals to address all aspects of natural and human-caused disasters. Graduates of the program will possess a knowledge and experience-based approach to strategic planning for disaster prevention, reduction, response, and recovery. Candidates for the degree include those working in or desirous of working in emergency management and who have completed academic work in one of several fields including fire protection, emergency medical response, law enforcement, environmental health and safety, and other related fields. Most courses are taught by practicing professionals in emergency management.
The degree program will be launched in May, 2008 and consists of 13 courses, each 8 weeks in length. Click the link below to see the courses and their descriptions. Initially, the degree program will be offered online only. Because most students are working while going to school, they typically take one class at a time and complete the program in about two years. It is possible to complete the program in less time by taking more than one course at a time.
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 If you are a public safety professional looking to advance, then you will want to earn a Bachelor of Science in Public Safety Administration. This program will help you to learn new information, advance your career, and increase your earning power. The mission of the curriculum is to provide a theoretical and applied approach to learning while ensuring relevance to the homeland security and protection industry. The program highlights the application of research methodology, the utilization of communication skills, and the development of professional skills and knowledge in the field of public safety.
If you are like most students in that you work full-time while going to school, then you will typically take one class at a time. The degree program consists of 13 classes. If you are interested in attending class in person, you may participate in a cohort. (A cohort is a group of students that stays together throughout the entire program, from start to finish.) For added convenience, PSA courses are available online as well.
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